Silver Star Jumps Into MMA Gloves
Silver Star Casting Company has been making waves recently by sponsoring some of the UFC’s most prominent fighters, but it looks to make a splash of another kind with the debut of its MMA certified fight gloves.
Silver Star Casting Company Debuts Knockout Round of MMA Fight Gloves
(IRVINE, CA) – Silver Star Casting Company enters the sports equipment market with the debut of technical MMA fight gloves in February 2010.
The lifestyle brand that put a stranglehold on the MMA apparel market with their signature walkout tees for champions such as Anderson Silva, Lyoto Machida, Georges St. Pierre, Rashad Evans, and Wanderlai Silva has taken the next step by entering the sports equipment market, , Silver Star has blended their notorious graphics, edge and tattoo style to create a collection of technical MMA fight gloves. The gloves are specifically designed for MMA training and fighting, and are the first fight gloves to feature full-color, graphic details. Wanderlai Silva broke the gloves in at a recent training session and photo shoot in Las Vegas.
With knuckle-tats, skulls and spiderwebs, the Silver Star MMA fight gloves are commission approved and MMA specification and certified. Made with tapered, piped fingers, these traditional style MMA gloves feature an open palm for full mobility and grip with a double wrap-around hook and lock velcro closure. Available in leather or synthetic leather. Sizes range S/M and Large/XL.
Payout Perspective:
Silver Star currently offers t-shirts, shorts, headwear, jewelry, accessories, and a women’s line, so the addition of the gloves pushes it a little closer to competing with Tapout in terms of sheer product variety. However, it’s got a ways to go in terms of brand equity within the MMA market. Not to mention that it claims to be paying its fighters more than anyone else in the business, which leads me to question how much of a solid foundation they’ve managed to build.