Rampage in Latest Nike Commercial
Rampage Jackson makes a surprising appearance in one of the latest Nike commercials entitled the “Human Chain” alongside other Nike athletes including Maria Sharapova and Lance Armstrong.
Human Chain from NikeSportswear on Vimeo.
Payout Perspective:
Nike has traditionally been very selective of the athletes it chooses to associate with, so it’s somewhat surprising to see Rampage in one of their commercials given his history and the fact that there are probably safer endorsements out there in MMA.
There’s no telling whether the appearance is a sign of Nike jumping into the MMA market, endorsing Rampage specifically, or just a move to capitalize on MMA’s growing popularity while still maintaining an arm’s length relationship with the sport as a whole. Whatever the case may be, it’s encouraging that we’re starting to see a little bit of thaw in the attitude towards MMA – and its athletes – from some of these multi-billion dollar market cap companies like Nike and Microsoft.